7 Best Free SEO Tools

The entire UI and all the workflows are built around having to manage thousands of pages at once. You’ll instantly find all the broken links, missing meta descriptions, bad redirects, and duplicate content on your site. SEMrush’s rank tracking reports are also the best in the industry. Within a few minutes, I feel like I’m in complete control of what’s going on. Or the reports coddle me too much and don’t have enough density.

Amazon Keyword Tool

And Yoast WooCommerce SEO automates key technical elements like schema and sitemaps, so store owners can focus on content. These tools make SEO more manageable and effective, whether you’re just starting or refining your strategy. Free SEO checkers analyze various aspects of your website, such as keyword usage, backlinks, and page speed. By identifying areas for improvement, these tools help you optimize your site for better search engine rankings and user experience.

Higher Visibility Google SERP Snippet Optimization Tool

Some are feature-rich, comprehensive software with several tools to tackle many SEO tasks. Ahrefs is a good example of a comprehensive SEO tool since it helps with on-page SEO, off-page SEO, site audits, and more. Our Keyword Tool is a point-solution since it has one function—to help you find the best SEO keywords to target. Semrush is a powerhouse platform in the digital marketing space, offering tools for SEO, content marketing, market research, advertising, and social media.

General SEO reports, specific SEO reports, and even white label SEO reports are easily generated for your clients in one convenient place. “SEO Site Checkup runs through a fast audit of your site, checking for proper tags and surfacing any errors that might come up.” Ubersuggest is best for small businesses and individuals managing up to 15 websites. I recommend you get started with the Free plan, then upgrade to a paid plan for extra SEO punch (starting at $299/year). Check My Links is a Google Chrome extension that ensures your links on both internal and external web pages work.

BrightLocal’s reporting is detailed but easy to understand, making it a good fit for agencies managing multiple clients or businesses with several locations. You get visibility into how each location is performing in local search and what can be improved. Byword is an AI-powered platform that generates SEO-optimized articles from a list of keywords.

• At its core, SEO Spider excels in technical SEO, particularly through its advanced site crawling and auditing capabilities.
• On-page SEO report, broken link checker, redirect tracer, and country changer for SERP in one extension.
• With the GrowthBar Chrome extension, you can access data about any website directly from the SERPs.
• In addition to great content, you also need high-quality backlinks.

BrightLocal is ideal for local businesses that want to optimize their online visibility in their area while projecting a positive image to prospective customers. BrightLocal also offers a Simply Listings account for $2 per site pay-as-you-go plan or $100 per location, per year. With Simply Listings, you can expand your visibility by getting your company information into dozens of online business directories. The $100 plan gives you access to Active Sync and GBP Post Scheduler as well.

Keep track of the changes in website traffic, interesting user patterns, and progress of your combined marketing efforts. An AI-powered content optimization tool, SEO Anomaly Clearscope offers recommendations for content creation based on targeted keywords and top performing content. Many great SEO tools provide accurate information about keywords, SERP performance, and backlinking.

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You can gain or lose page-one ranking for any given keyword in a day. Diib uses predictive AI to monitor all sorts of SEO vitals for your website, but the keyword tracking will keep you abreast of turbulent search pages. The tool works by reviewing your Google Analytics (you have to give it access) to spot blog posts with a downward traffic trend.

If you’re managing multiple offers, locations, or product variations, tools like Landingi simplify this process even further. Programmatic Landing Pages let you quickly duplicate and customize SEO-friendly pages at scale without coding, making it much easier to target relevant keywords or regional markets. When used together, SEO tools and landing page builders form a system where insights guide execution, and execution feeds measurable results.

SEO tools are incredibly useful, but you must understand how to use them to get the most out of them. Paid subscription tools can be highly effective and usually come with support. But if you don’t have a large monthly budget, they might be out of the question. Despite some rumors to the contrary, SEO remains one of the most valuable long-term marketing strategies for driving traffic and generating leads for your business. GeoRanker also has a location-dependent SERP checker that shows the top 100 results for a keyword in different cities. For example, “coffee shop” will have different results in Chicago vs. Phoenix.