What is an SEO expert? Google Search Central Documentation

Taking the time to create a customer avatar can help marketers properly target the right audience with their content. In this section, we wanted to show you some of the common mistakes people make when trying to produce content for their websites. That way you can avoid these mistakes when you start making your own. Content ideas can come from following industry or news-sharing sites, researching keywords, or even seeing what your competitors are doing. You need a systematic plan to create content on an ongoing basis so that you can stay consistent with your content marketing efforts. Write down a list of pain points and interests and you will have some great ideas for content that you can create to attract your target audience.

• The search engines are used by internet users when they are searching for something.
• Learn how to format your content for visibility in AI Overviews, ChatGPT, and Perplexity.
• Or if you own a law firm, you might create content that highlights your specialties and pricing.
• Whether it’s newspaper ads, direct mail, or billboards, print marketing involves a direct cost and typically targets a limited geographic area.

Why is SEO important?

Search engine optimization aims to improve your website’s visibility through organic search on Google or other search engines. More visibility and higher rankings mean you drive more organic traffic to your site, allowing you to save on paid marketing efforts. Metadata is information about your website that search engines can read via HTML, including title tags, meta descriptions, and alt text. Add relevant keywords to your metadata and update your title tags to reflect current trends to boost your performance in search results—but don’t misrepresent your content. In short, optimizing your site for SEO makes it easier for your target audience to find your content, products, and services organically—without using paid ads.

SEO Marketing: What It Is and How to Get Started

Next, make sure your images are the optimum size and file format. Google likes large, high-quality images—it just doesn’t love huge file sizes that lead to longer load times. Compress images and use efficient file formats, such as .png or .webp, to improve the user experience and speed up load times. Before you get to content creation, it’s important to get your technical SEO in order. If you know your way around redirects, optimizing page speed, crawlability, security and structured data, make those your first priority. If not, let your site builder help you out or hire someone with a background in technical SEO.

Before developing new content, assess your existing content assets. Conduct a content audit to evaluate your content’s performance, relevance, and quality. Good, helpful, engaging content is vital for getting other sites to link to yours naturally. This analysis will inform your on-page optimization strategies and ensure your website meets industry standards. Start by brainstorming broad, relevant topics and terms related to your business, products, or services.

This link then goes to a landing page that shows you how to start creating this workflow with Zapier. It’s a genius strategy that helped Zapier get its initial start. Next BHS Links up is a popular one that most people in marketing know about — Zapier. Zapier is an automation tool that allows you to connect multiple apps together to create automated workflows. If we dissect a bit further, we can see that they rank for a lot of pain points keywords.

And if you’re looking for an A-Z course on how to do editorial SEO (for SaaS and media companies), you can check out my Content Marketing Course. If my course isn’t relevant to you, I also have a list of some other SEO courses you can check out as well. At the time of writing this, according to Ahrefs, Angi has over 436,452 landing pages.

Or, if you elect to employ “nofollow,” the search engines will not follow or pass any link equity through to the links on the page. By default, all pages are assumed to have the “follow” attribute. You can tell search engine crawlers things like “do not index this page in search results” or “don’t pass any link equity to any on-page links”. These instructions are executed via Robots Meta Tags in the of your HTML pages (most commonly used) or via the X-Robots-Tag in the HTTP header. 4xx errors are client errors, meaning the requested URL contains bad syntax or cannot be fulfilled.